Factors Affecting Marketing Strategies: Pricing, Channel Structure and Advertising Strategies

International Journal of Economics, Commerce and Management (IJECM), Vol. III, Issue 6, June 2015

11 Pages Posted: 27 Jun 2015

See all articles by Faruk Ahmeti

Faruk Ahmeti

FAMA University - Department of Management

Date Written: June 2015

Abstract

The world economy is changing, this is a fact. New technology, new communication possibilities have reduced the physical boundaries and have made customers more knowledgeable and with more requirements. Overcoming those challenges, companies (in specific SMEs) are striving to develop new strategies to respond to new requirements and working conditions in their market environments, are facing different challenges that needs to be overcome through developing proper marketing strategies. There are many factors that may seem to be important. As reviled by this study, the most common strategies that firms implement, on their path toward economic growth, are based on Pricing, Channel Structure and Advertising Strategies, which are seen as the most effective tools to reach customers and to develop a sustainable firm’s strategy. Additionally, there are differences between firms implementing standardized strategies form those that are focused more on localized advertising strategies.

Keywords: Marketing Strategies, Pricing, Channel Structure, Cost Leadership, Differentiation

JEL Classification: M30, M31, P22, P42

Suggested Citation

Ahmeti, Faruk, Factors Affecting Marketing Strategies: Pricing, Channel Structure and Advertising Strategies (June 2015). International Journal of Economics, Commerce and Management (IJECM), Vol. III, Issue 6, June 2015, Available at SSRN: https://ssrn.com/abstract=2623544

Faruk Ahmeti (Contact Author)

FAMA University - Department of Management ( email )

Prishtine, 10000
Kosovo

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
709
Abstract Views
4,441
rank
42,843
PlumX Metrics