Gender Inequality in New Media: Evidence from Wikipedia

54 Pages Posted: 12 Jun 2015 Last revised: 28 May 2019

See all articles by Marit Hinnosaar

Marit Hinnosaar

University of Turin - Collegio Carlo Alberto; University of Nottingham

Date Written: April 26, 2019


Media is critical for gender equality. I analyze Wikipedia, one of the prominent examples of new media. Using data from a survey and a randomized survey experiment, I study why women are less likely to contribute to Wikipedia, the implications of the gender gap on Wikipedia’s content, and what can be done about it. I find that: (1) gender differences in the frequency of Wikipedia use and in beliefs about one’s competence explain a large share of the gender gap in Wikipedia writing; (2) the gender gap among contributors leads to unequal coverage of topics; (3) providing information about gender inequality has a large effect on contributions.

Keywords: Gender, Media, Internet, Public goods

JEL Classification: L86, L82, J16, H41

Suggested Citation

Hinnosaar, Marit, Gender Inequality in New Media: Evidence from Wikipedia (April 26, 2019). Journal of Economic Behavior and Organization, 2019, Vol. 163, Pages 262-276., Available at SSRN: or

Marit Hinnosaar (Contact Author)

University of Turin - Collegio Carlo Alberto ( email )

Piazza Arbarello
Torino, Torino 10122


University of Nottingham ( email )

University Park
Nottingham, NG8 1BB
United Kingdom

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