Romanian Consumers’ Behaviour Towards Counterfeit Products

Dabija Dan-Cristian, Dinu Vasile, Tăchiciu Laurenţiu, Pop Ciprian-Marcel, Romanian consumers’ behaviour towards counterfeit products, Transformations in Business & Economics, 13 (2/32), 2014, pp.124-143, ISSN 1648-4460

Posted: 19 Mar 2015

See all articles by Dan-Cristian Dabija

Dan-Cristian Dabija

Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing

Vasile Dinu

ASE Bucharest; Academy of Romanian Scientists

Laurentiu Tachiciu

Bucharest Academy of Economic Studies - Faculty of Commerce

Ciprian Marcel Pop

Babes-Bolyai University - Department of Marketing

Date Written: April 30, 2014

Abstract

Counterfeiting and piracy have emerged as a not inconsiderable phenomenon on the world market because it presents a major peril to the national security, the legal businesses, and even to the economic development and the advancement of society. The scourge of counterfeiting represents today an impending danger because it affects consumers’ health and safety, violates the principles of fair competition, fosters illicit trade, illegal migration and employment, discourages investments in new products and technologies and brings about significant loss to intellectual property holders and to the budgets of the states concerned. Being aware of the impact of counterfeit and pirated products on the Romanian consumers, the authors set to investigate their behaviour towards the phenomenon of counterfeiting and emphasize the product categories that Romanians are prone to buy illicitly. The regression analyses conducted on a sample of about 3,000 questionnaires reveal that there are various reasons behind the purchase of counterfeit goods, such as the saving in financial resources, people’s desire to achieve a particular social status and receive their fellows’ recognition or their being unaware of the risk they take.

Keywords: counterfeiting, piracy, counterfeit goods, consumers, Romania, empirical investigation

JEL Classification: M30, M31

Suggested Citation

Dabija, Dan-Cristian and Dinu, Vasile and Tachiciu, Laurentiu and Pop, Ciprian Marcel, Romanian Consumers’ Behaviour Towards Counterfeit Products (April 30, 2014). Dabija Dan-Cristian, Dinu Vasile, Tăchiciu Laurenţiu, Pop Ciprian-Marcel, Romanian consumers’ behaviour towards counterfeit products, Transformations in Business & Economics, 13 (2/32), 2014, pp.124-143, ISSN 1648-4460, Available at SSRN: https://ssrn.com/abstract=2580073

Dan-Cristian Dabija (Contact Author)

Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing ( email )

Str Teodor Mihali, Nr.58-60
Cluj-Napoca, RO- 400591
Romania

Vasile Dinu

ASE Bucharest ( email )

Piata Romana, No.6
Bucharest
Romania

Academy of Romanian Scientists ( email )

Romania

Laurentiu Tachiciu

Bucharest Academy of Economic Studies - Faculty of Commerce ( email )

Piata Romana, nr.6
Bucharest
Romania

Ciprian Marcel Pop

Babes-Bolyai University - Department of Marketing ( email )

Str Teodor Mihali, Nr.58-60
Cluj-Napoca, RO- 400591
Romania

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