Does the Image of Indonesian Contemporary Artists Matter? A Theoretical Review on Personal Diversity, Brand Image, Market Acceptance & Market Opportunity

Independent Journal of Management & Production, Vol. 6, No. 2, p. 378-422, April-June 2015, ISSN: 2236-269X, DOI: 10.14807/ijmp.v6i2.280

44 Pages Posted: 20 Jan 2015 Last revised: 13 Dec 2019

See all articles by Samuel P. D. Anantadjaya

Samuel P. D. Anantadjaya

International University Liaison Indonesia (IULI)

Irma M. Nawangwulan

International University Liaison Indonesia (IULI) - Hotel & Tourism Management

Aninditya Kusumah

Swiss German University

Yusup Setio

PT. Denso Sales Indonesia

Cindy Kartika

Independent

Date Written: April 1, 2015

Abstract

The issue surrounding brand image is always fascinating to ponder. This is true not only for products/services, but also for organizations and individuals. Like it or not, individuals are prone toward creating brand image to excel in life. From the understanding on products/services, personal marketing for artists are deemed necessary. Following the study on personal brand image, it is fascinating to evaluate the likelihood of impact toward public/market acceptance, and whether the level of public/market acceptance influences the level of market opportunity for those artists. Hence, it is expected that the relationships are adequately robust.

Keywords: brand image, market acceptance, market opportunity, artworks, artists

JEL Classification: l20, L21, L80, L82, L10, L11, L16, M31, M54, M10, M14, J24, J28, D46, D23, J15

Suggested Citation

Anantadjaya, Samuel P. D. and Nawangwulan, Irma M. and Kusumah, Aninditya and Setio, Yusup and Kartika, Cindy, Does the Image of Indonesian Contemporary Artists Matter? A Theoretical Review on Personal Diversity, Brand Image, Market Acceptance & Market Opportunity (April 1, 2015). Independent Journal of Management & Production, Vol. 6, No. 2, p. 378-422, April-June 2015, ISSN: 2236-269X, DOI: 10.14807/ijmp.v6i2.280, Available at SSRN: https://ssrn.com/abstract=2549362

Samuel P. D. Anantadjaya (Contact Author)

International University Liaison Indonesia (IULI) ( email )

Eco Campus, The Breeze
BSD City
Serpong, Tangerang, Banten 15345
Indonesia
+62-21-5058-8000 (Phone)

HOME PAGE: http://www.iuli.ac.id

Irma M. Nawangwulan

International University Liaison Indonesia (IULI) - Hotel & Tourism Management ( email )

Indonesia, 15330
Indonesia

Aninditya Kusumah

Swiss German University ( email )

EduTown, BSD City
Serpong, Tangerang 15339
Indonesia

Yusup Setio

PT. Denso Sales Indonesia ( email )

Jakarta
Indonesia

Cindy Kartika

Independent ( email )

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