Does BCA as Indonesia's Transaction Payments Business Colossus to Sustain its Edge Over Competition in Post AEC 2016 Banking Regime?

Posted: 24 Jan 2014

See all articles by Muyanja-Ssenyonga Jameaba

Muyanja-Ssenyonga Jameaba

Universitas Gadjah Mada (UGM) - Master Program in Public Policy and Administration

Date Written: January 24, 2014

Abstract

Bank BCA as the largest transactions payments bank in Indonesia has a lot of competitive edge compared with domestic rivals. It is the leading bank in adoption of latest technology in areas that range from traditional banking services, mobile banking and internet banking services, transactions payments, to bank security. And thanks to its corporate governance structures and risk management capabilities the bank that ranks as the second largest bank by assets in the US $800 Billion Indonesian economy, rarely suffers from financial fraud. Nonetheless, with the coming into force ASEAN economic community and the ASEAN financial services market in 2020, the key factors that have sustained the bank’s competitive advantage may not hold any longer as competitors from Thailand, Singapore, Malaysia, and other ASEAN members will also be allowed to establish their services in the country. The challenge the bank faces then include the need to reorient its competitive strategy from one that is domestically focused to that that traverses the entire ASEAN region as the potential market for its services; the need to diverse its customer base; enhance its human resources to meet the demands of an increasingly diverse, demanding, mobile customer base. The new economic and financial landscape that will take shape after 2016 demand a revisiting of the business strategy, and positioning, for the bank to not only maintain its competitive advantage but also explore and expand its market share to financial markets in other ASEAN member economies. Recommendations drawn are basically driven by that perspective in mind.

Keywords: BBCA, Indonesia, AEC, Strategy

JEL Classification: B26, E51, F65, F68, G21

Suggested Citation

Jameaba, Muyanja, Does BCA as Indonesia's Transaction Payments Business Colossus to Sustain its Edge Over Competition in Post AEC 2016 Banking Regime? (January 24, 2014). Available at SSRN: https://ssrn.com/abstract=2384392

Muyanja Jameaba (Contact Author)

Universitas Gadjah Mada (UGM) - Master Program in Public Policy and Administration ( email )

Yogyakarta, DIY 55281
Indonesia
+62274563825 (Phone)
+62274589655 (Fax)

HOME PAGE: http://www.map.ugm.ac.id

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