The Influence of Corporate Social Performance on Employer Attractiveness in the Transportation and Logistics Industry: Insights from German Junior Talent

International Journal of Physical Distribution & Logistics Management, 45(5), 486-505, 2015

Posted: 23 Mar 2016 Last revised: 15 Apr 2016

See all articles by Matthias Sohn

Matthias Sohn

European University Viadrina Frankfurt (Oder)

Werner Sohn

Berlin School of Economics and Law

Thorsten Klaas-Wissing

University of St.Gallen, Chair of Logistics Management

Bernhard Hirsch

Bundeswehr University Munich

Date Written: February 1, 2014

Abstract

Job markets in the transport and logistics industry are characterized by a scarcity of well-educated junior talent. Employer attractiveness is becoming more important in order to win the most talented junior staff. The purpose of this paper is to investigate how corporate social performance (CSP) profiles of logistics companies influence their attractiveness for job seekers. In a computerized laboratory experiment, the authors provided 95 students in their final year with job offer data that include general and CSP information about the company, and the job seeker’s potential salary. The authors manipulated how the CSP information was presented and monitored the information accessed during job seekers’ decision-making processes. The authors investigated how information presentation affected choices. The vast majority of talent acquires CSP information in the pre-decision phase of the judgment, compares this information across companies, and trades off this information with the conditions of employment. The authors find that the ease of comparability of corporate social responsibility (CSR) information, expressed by meaningful indicators of CSP, increased preference for high CSP. The study enriches existing studies of voluntary disclosure, which argue that voluntary disclosing sustainability-related information can be a tool of impression management. Companies with a compelling CSP should push for a broadly accepted methodology to benchmark CSP within industry-specific sectors, such as logistics services. Potential employees demand that companies should consider their social impact on individuals and society as a whole. To remain attractive for employees, companies in logistics industry have to cope with a broader scope of expectations. The authors provide the first analysis on the relevance of CSP information for employer attractiveness in the transport and logistics industry. This research provides insights into the relevance of CSP criteria, information provision, and comparability processes from the perspective of young job seekers.

Keywords: CSR, mouselab, process-tracing, logistics, war for talent

JEL Classification: L91, M14, M54

Suggested Citation

Sohn, Matthias and Sohn, Werner and Klaas-Wissing, Thorsten and Hirsch, Bernhard, The Influence of Corporate Social Performance on Employer Attractiveness in the Transportation and Logistics Industry: Insights from German Junior Talent (February 1, 2014). International Journal of Physical Distribution & Logistics Management, 45(5), 486-505, 2015, Available at SSRN: https://ssrn.com/abstract=2355893 or http://dx.doi.org/10.2139/ssrn.2355893

Matthias Sohn (Contact Author)

European University Viadrina Frankfurt (Oder) ( email )

Grosse Scharrnstr. 59
Frankfurt (Oder), Brandenburg 15230
Germany

Werner Sohn

Berlin School of Economics and Law ( email )

Badensche Strasse 50-51
Berlin, D-10825
Germany

Thorsten Klaas-Wissing

University of St.Gallen, Chair of Logistics Management ( email )

Dufourstrasse 40a
Saint Gallen, St. Gallen CH-9000
Switzerland

Bernhard Hirsch

Bundeswehr University Munich ( email )

Werner-Heisenberg-Weg 39
Neubiberg, 85577
Germany

HOME PAGE: http://www.unibw.de

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