One Coin, Two Sides: Differential Effects of Social Learning on Two Aspects of Music Piracy

Journal of Management Information Systems 2011, 28(3), 343-384

42 Pages Posted: 1 Nov 2013

See all articles by Jingguo Wang

Jingguo Wang

University of Texas at Arlington - Department of Information Systems & Operations Management

Zhiyong Yang

University of Texas at Arlington - College of Business Administration

Sudip Bhattacharjee

University of Connecticut - Department of Operations & Information Management; US Census Bureau

Date Written: 2011

Abstract

We demonstrate that two intertwined activities of music piracy, namely unauthorized obtaining and unauthorized sharing, are differentially influenced by the same social learning environment. We develop a structural model and test it using survey data from a prime demographic set of respondents who engage in music piracy. Considering behavioral heterogeneity, we employ a factor mixture modeling technique to classify respondents into different groups that highlight distinct patterns of social learning influences. We find that the differential effects of social learning factors on obtaining and sharing persist across these groups. We further utilize demographic variables to profile members in each group for segmentation insights. From a theoretical perspective, our findings advance the understanding of music piracy and suggest the importance of separating obtaining from sharing activities when studying piracy. From a managerial perspective, our research provides new avenues for managers and policy makers to design targeted incentives to curtail music piracy.

Suggested Citation

Wang, Jingguo and Yang, Zhiyong and Bhattacharjee, Sudip, One Coin, Two Sides: Differential Effects of Social Learning on Two Aspects of Music Piracy (2011). Journal of Management Information Systems 2011, 28(3), 343-384, Available at SSRN: https://ssrn.com/abstract=2347037

Jingguo Wang

University of Texas at Arlington - Department of Information Systems & Operations Management ( email )

Arlington, TX 76019
United States

Zhiyong Yang (Contact Author)

University of Texas at Arlington - College of Business Administration ( email )

701 S. West Street
Arlington, TX 76019
United States

Sudip Bhattacharjee

University of Connecticut - Department of Operations & Information Management ( email )

2100 Hillside Road, U-1041
Storrs, CT 06269-1041
United States

HOME PAGE: http://users.business.uconn.edu/sbhattacharjee

US Census Bureau ( email )

4600 Silver Hill Road
D.C., WA 20233
United States

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