Student Segmentation for an Effective International Enrollment Strategy

World Education News & Reviews, Vol. 26, No. 8, October 2013

6 Pages Posted: 14 Oct 2013 Last revised: 26 Nov 2014

See all articles by Rahul Choudaha

Rahul Choudaha

University of California, Berkeley - Center for Studies in Higher Education (CSHE); DrEducation

Li Chang

World Education Services

Paul Schulmann

World Education Services

Date Written: October 8, 2013

Abstract

To understand the diversity of these profiles and the changing needs of international students, World Education Services (WES) conducted an online survey in English to applicants for WES’ credential evaluation services from October 2012 to March 2013 . We surveyed those who applied or plan to apply for bachelor’s, master’s or doctoral programs in the U.S. In total, 2,992 questionnaires were completed. The report uses a combination of academic preparedness and financial resources to group international students into four segments: Explorers, Highfliers, Strivers or Strugglers. It highlights international students’ differences in information seeking behavior by level of education — bachelor’s and master’s degree — and key source countries — China, India and Saudi Arabia.This report endeavors to address the deficit of data on how international student segments differ in terms of their information needs while applying to study at HEIs abroad. In understanding these behavioral patterns, HEIs are more capable of formulating targeted recruitment strategies.

Keywords: international recruitment, segmentation, information search behavior, international student mobility

JEL Classification: N30, I20, I21, J00

Suggested Citation

Choudaha, Rahul and Chang, Li and Schulmann, Paul, Student Segmentation for an Effective International Enrollment Strategy (October 8, 2013). World Education News & Reviews, Vol. 26, No. 8, October 2013 , Available at SSRN: https://ssrn.com/abstract=2340182

Rahul Choudaha (Contact Author)

University of California, Berkeley - Center for Studies in Higher Education (CSHE) ( email )

310 Barrows Hall
Berkeley, CA 94720
United States

DrEducation ( email )

NJ
United States

HOME PAGE: http://https://DrEducation.com

Li Chang

World Education Services ( email )

P.O. Box 5087
Bowling Green Station
New York, NY 10274
United States

HOME PAGE: http://www.wes.org/ras

Paul Schulmann

World Education Services ( email )

P.O. Box 5087
Bowling Green Station
New York, NY 10274
United States

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