Book Review: Handelsmanagement (Retail Management)
Amfiteatru Economic, Anul XII, Nr. 27, pp. 211-216, 2010
6 Pages Posted: 4 Aug 2013
Date Written: June 16, 2010
Published in one of the most prestigious German publishing house Vahlen in 2008, the second edition of [the book entitled] “Retail Management” includes not only a third author (Bernhard Swoboda) as a recognition of his scientific work and writings, but also a tremendous improvement of the scientific content. Furthermore, this edition offers a consistent update by new practical examples, case studies and research overviews in each chapter. The present work is even more valuable due to the dual approach of retailing, commerce or trade – both from the management perspective and especially from the marketing one. As a matter of fact, the work of the three authors is nothing else but a sustainable and comprising approach of all management activities of a retailing company, which a marketing and management specialist has to know in order to adequately steer a retail company. The quality of the book is also underlined by about 1.200 used literary sources. The majority of them are Anglo-American one.
Keywords: book review, retail management, retailing
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