Indian mVAS Industry

LBSNAA Mussoorie Working Paper 1-13

4 Pages Posted: 1 Aug 2013

See all articles by Mukesh Kumar

Mukesh Kumar

XLRI Jamshedpur - School of Human Resources; Indian Institute of Management Indore, India

Ram Kumar Kakani

Lal Bahadur Shastri National Academy of Administration (LBSNAA)

Date Written: January 18, 2012

Abstract

In the ever growing need for globalization within the modern world, the need for the Mobile Industry in the helm of new scientific service to the public has been spreading its wings all over the world aiming at better means of communication approach. Since, mobile-based value added service came into the field of Indian Communication Industry in the 1990s as an appealing code of belief for a huge mass, be it for the business class or the young learning gamut, it has grown as a promising provision catering to many requirements of the Indian community. Today, mobiles (cell phones) through text-based Short Message Service (SMS), customized Ring Tones (RT), Caller Back Ring Tones (CRBT), etc. have taken over the immediate communication industry wiping out the rigid concept of the old landline telephonic service system. This paper goes into the details of the same.

Keywords: mVAS, Mobile, Telecommunication, India, Value Added Services

JEL Classification: L96, L82, F14

Suggested Citation

Kumar, Mukesh and Kakani, Ram Kumar, Indian mVAS Industry (January 18, 2012). LBSNAA Mussoorie Working Paper 1-13, Available at SSRN: https://ssrn.com/abstract=2303998 or http://dx.doi.org/10.2139/ssrn.2303998

Mukesh Kumar

XLRI Jamshedpur - School of Human Resources ( email )

C H Area (E)
Jamshedpur, Jharkhand 831001
India

Indian Institute of Management Indore, India ( email )

Prabandh Shikhar, Rau-Pithampur Road
Indore, 453556

Ram Kumar Kakani (Contact Author)

Lal Bahadur Shastri National Academy of Administration (LBSNAA) ( email )

Mussorie, Uttarakhand 248179
India

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