Tenant Placement Strategies within Multi-Level Large-Scale Shopping Centers

Posted: 21 Mar 2013

See all articles by Tony Yuo

Tony Yuo

National Taipei University - Department of Real Estate and Built Environment

Colin Lizieri

University of Cambridge - Department of Land Economy

Abstract

This paper argues that tenant placement strategies for large-scale multi-unit shopping centers differ depending on the number of floor levels. Two core strategies are identified: dispersion and departmentalization. There exists a trade-off between three income effects: basic footfall effects, spillover effects, and an effective floor area effect, which varies by the number of floor levels. Departmentalization is favored for centers with more than four floors. Greater spatial complexity also points to a higher degree of departmentalization. Optimal placement strategies are determined by the physical features of the center as a whole, and not by the features of individual levels.

Keywords: shopping center, multi-unit, dispersion, departmentalization, spillover effect

Suggested Citation

Yuo, Tony and Lizieri, Colin M., Tenant Placement Strategies within Multi-Level Large-Scale Shopping Centers. Journal of Real Estate Research, Vol. 35, No. 1, 2013, Available at SSRN: https://ssrn.com/abstract=2236250

Tony Yuo

National Taipei University - Department of Real Estate and Built Environment ( email )

67, Sec. 3, Ming-shen E. Rd.
Taipei, 10478
Taiwan

Colin M. Lizieri (Contact Author)

University of Cambridge - Department of Land Economy ( email )

19 Silver Street
Cambridge, CB3 9EP
United Kingdom

HOME PAGE: http://www.landecon.cam.ac.uk/staff/profiles/clizieri.htm

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