The Role of Technology in E-Satisfactions and E-Loyalty Case Study: Online Bookstores in Indonesia
Posted: 12 Dec 2012
Date Written: December 11, 2012
This study discusses the influence of technology acceptance factors, website service quality, and specific holdup cost, towards Indonesian online bookstores’ customers e-satisfaction and e-loyalty. Data processed by using Structural Equation Modeling (SEM) in LISREL 8.51 program and SPSS 17. The results of this study indicate that the technology acceptance factors will positively affect e-satisfaction directly, but cannot positively affect e-loyalty directly; website service quality positively affect e-satisfaction and e-loyalty directly; while the specific holdup cost positively affect e-loyalty directly, but cannot positively affect e-satisfaction directly.
Keywords: technology acceptance factors, website service quality, specific holdup cost, e-satisfaction, e-loyalty, online bookstore
JEL Classification: M31, M30
Suggested Citation: Suggested Citation