Role of Volatile Pricing Strategies on Consumer Buying Behavior
European Journal of Economics, Finance and Administrative Sciences, 53, 2012
9 Pages Posted: 3 Nov 2012 Last revised: 5 Jul 2014
Date Written: September 15, 2012
Pricing strategy is perhaps the most important factor for the company and the choice of the consumer about the particular product is also dependent on the pricing strategy used by that company. In this article few pricing strategies that firms can use and how they affect Consumer Buying Behavior have been revealed. For the purpose of research hypotheses on different pricing strategies have been formulated and then categorical regression (Optimal Scaling) have been applied to test the hypotheses and then interpreted. The main pricing strategies that we focused on this report are price skimming, price discrimination and market oriented pricing. The result showed that these three types of pricing strategies have different impact on consumer demand thus companies must carry out research before they pick any type of pricing strategies.
Keywords: Firms Pricing Strategies, Consumer Buying Behaviors
Suggested Citation: Suggested Citation