Factors Effecting Consumer Preferences in Airline Industry
Far East Journal of Psychology and Business, 7(1), 63 - 79, April 2012
10 Pages Posted: 24 Sep 2012
Date Written: 2012
This research paper is an attempt to study and identify the factors such Boarding and clearance time, Ease of E-ticketing and luggage capacity and their effect on Customer Preference in the airline service industry of Pakistan. To carry out this research questionnaire survey was conducted on the sample identified through unrestricted non probability sampling technique to generalize the results on the population of the air industry. Regression Analysis and descriptive statistics were applied on the response collected through the questionnaire instrument. Empirical results showed that Boarding /clearance time and Ease of E-ticketing have significant impact on customer preference and positively lead to purchase intention of service offered by the airline companies in the market.
Keywords: Airline industry, Service quality, Customer preference, Purchase intention
JEL Classification: M3, M31
Suggested Citation: Suggested Citation