When Place Names are Worth Bottling

82 LAW INSTITUTE J. no. 9, 44-47 (2008)

Posted: 16 Aug 2012 Last revised: 21 Aug 2014

See all articles by Sarah Hinchliffe

Sarah Hinchliffe

College of William and Mary - Mason School of Business; William & Mary Law School

Date Written: March 5, 2008


Europe has recognized the value of wine geographical origins for more than a century. This paper outlines the historical background of wine geographical indications as derived from select European Union countries; also the international and domestic regulation of GIs in Europe, the United States of America and, principally, Australia. This paper identifies that the use of wine zones and regions, as defined by GIs, has been increasingly recognized as, amongst other things, an important brand marketing opportunity and, arguably increases the wine exporting opportunities for Australia. The author also suggests ways that the disjointed conflict between trademarks and GIs in Australia can be reconciled.

Keywords: Wine Law, Geographical Indications, European Union, Anti-competitive, Exporting, Trademarks

JEL Classification: K10, K39, M30, O35

Suggested Citation

Hinchliffe, Sarah, When Place Names are Worth Bottling (March 5, 2008). 82 LAW INSTITUTE J. no. 9, 44-47 (2008), Available at SSRN: https://ssrn.com/abstract=2130796

Sarah Hinchliffe (Contact Author)

College of William and Mary - Mason School of Business ( email )

Mill Hall 3036
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Williamsburg, VA 23185
United States
(757) 221 2756 (Phone)

HOME PAGE: http://mason.wm.edu/faculty/directory/hinchliffe_s.php

William & Mary Law School ( email )

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P.O. Box 8795
Williamsburg, VA 23187-8795
United States

HOME PAGE: http://law2.wm.edu/faculty/bios/visiting/sahinchliffe.php

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