Study of the BCG Matrix for Hindustan Unilever Limited

50 Pages Posted: 5 Aug 2012 Last revised: 6 Aug 2012

Date Written: August 4, 2012

Abstract

This research paper categorize the entire product range of Hindustan Unilever Limited into Cash Cows, Stars, Dogs and Question Marks as per the Boston Consultancy Group (BCG) matrix. The analysis followed by the said classification has been done using empirical Indian market data.

Keywords: BCG, HUL, Strategic Managemet

JEL Classification: M00, M10, M19, M31, M39

Suggested Citation

Yadav, Himanshu, Study of the BCG Matrix for Hindustan Unilever Limited (August 4, 2012). Available at SSRN: https://ssrn.com/abstract=2124042 or http://dx.doi.org/10.2139/ssrn.2124042

Himanshu Yadav (Contact Author)

National Law University ( email )

NH65
Mandore
Jodhpur, Rajasthan 342001
India

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
4,137
Abstract Views
15,524
rank
2,809
PlumX Metrics