Analyses of the Competitiveness of Novi Sad as a Regional Congress Destination

10 Pages Posted: 31 May 2012

See all articles by Vanja Dragicevic

Vanja Dragicevic

Faculty of Sciences Novi Sad

Tanja Armenski

Faculty of Sciences Novi Sad

Dobrica Jovicic

The Geographical Faculty, Belgrade

Date Written: July 3, 2009

Abstract

On the congress tourism market, especially in Europe where are held the largest number of congress, is extremely high competition between countries for the host role of the large international meetings that bring not only economic prosperity to the country, but can contribute to its destination image. Apart from the traditional congress destinations, many new congress destinations have been appeared on the European tourism market. The convention market worldwide, and especially in Europe with its wide range of traditional and new Meetings and MICE infrastructure, is extremely competitive. Identifying existing competitors as well as potential ones, is an integral part of successful management of tourism (congress) destination. The aim of the study is to analyze the competitive position of Novi Sad as a congress destination by comparison with the major competitors in the region.

Keywords: congress destination, competitiveness, Novi Sad

JEL Classification: L83, P39

Suggested Citation

Dragicevic, Vanja and Armenski, Tanja and Jovicic, Dobrica, Analyses of the Competitiveness of Novi Sad as a Regional Congress Destination (July 3, 2009). Tourism & Hospitality Management, Vol. 15, No. 2, pp. 247-256, 2009, Available at SSRN: https://ssrn.com/abstract=2070073

Vanja Dragicevic (Contact Author)

Faculty of Sciences Novi Sad ( email )

Trg Dositeja Obradovica 3
Novi Sad, 21000
Serbia

Tanja Armenski

Faculty of Sciences Novi Sad ( email )

Trg Dositeja Obradovica 3
Novi Sad, 21000
Serbia

Dobrica Jovicic

The Geographical Faculty, Belgrade ( email )

Studentski trg 1
Belgrade, 11000
Serbia

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