Chrysler Fiat 2009

Posted: 9 May 2012

See all articles by J. Bruce Harreld

J. Bruce Harreld

affiliation not provided to SSRN

Paul W. Marshall

affiliation not provided to SSRN

David Lane

Harvard University - Business School (HBS)

Date Written: April 30, 2012

Abstract

In spring 2009, Chrysler entered a prepackaged bankruptcy and existed 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What was possible? Looking back, how should the company's restructuring be assessed?

Learning Objective: To illustrate leadership in a real time crisis.

Suggested Citation

Harreld, J. Bruce and Marshall, Paul W. and Lane, David, Chrysler Fiat 2009 (April 30, 2012). Harvard Business School Entrepreneurial Management Case No. 811-030, Available at SSRN: https://ssrn.com/abstract=2053675

J. Bruce Harreld (Contact Author)

affiliation not provided to SSRN ( email )

Paul W. Marshall

affiliation not provided to SSRN ( email )

David Lane

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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