Chrysler Fiat 2009
Posted: 9 May 2012
Date Written: April 30, 2012
In spring 2009, Chrysler entered a prepackaged bankruptcy and existed 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What was possible? Looking back, how should the company's restructuring be assessed?
Learning Objective: To illustrate leadership in a real time crisis.
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