Baltic Beverages Holding: Competing in a Globalizing World (A)
Posted: 11 Apr 2012
Date Written: August 18, 2010
The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989-1990.
Learning Objective: To illustrate the challenges firms face as the geopolitical & economic environment in which they operate changes, and how to successfully respond to such changes.
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