Baltic Beverages Holding: Competing in a Globalizing World (A)

Posted: 11 Apr 2012

See all articles by Juan Alcacer

Juan Alcacer

Harvard University - Strategy Unit

Rasmus Molander

Harvard University - Business School (HBS)

Rakeen Sayeeda Mabud

Harvard University - Department of Government

Date Written: August 18, 2010

Abstract

The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989-1990.

Learning Objective: To illustrate the challenges firms face as the geopolitical & economic environment in which they operate changes, and how to successfully respond to such changes.

Suggested Citation

Alcacer, Juan and Molander, Rasmus and Mabud, Rakeen Sayeeda, Baltic Beverages Holding: Competing in a Globalizing World (A) (August 18, 2010). Harvard Business School Strategy Unit Case No. 710-430, Available at SSRN: https://ssrn.com/abstract=2038394

Juan Alcacer (Contact Author)

Harvard University - Strategy Unit ( email )

Harvard Business School
Soldiers Field Road
Boston, MA 02163
United States
617 495-6338 (Phone)
617 495-0355 (Fax)

Rasmus Molander

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Rakeen Sayeeda Mabud

Harvard University - Department of Government ( email )

1737 Cambridge St
Cambridge, MA 02138
United States

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