L'Occitane En Provence

Posted: 20 Mar 2012

See all articles by Bo Becker

Bo Becker

Stockholm School of Economics; Centre for Economic Policy Research (CEPR); ECGI

Daniela Beyersdorfer

Harvard Business School, Europe Research Center

Scott E. Mayfield

Harvard Business School

Mayuka Yamazaki

Harvard University - Business School (HBS)

Date Written: November 15, 2011

Abstract

Cosmetics company L'Occitane en Provence must decide if it is the right time to go public, and, if so, where to list. The firm could list on Euronext in Paris, close to the firm's headquarters in southern France, on one of the large exchanges in the U.S., or perhaps in Asia, where much of the firm's future growth is expected. The case provides opportunities to discuss the benefits and costs of going public, including valuation implications, and illustrates the choices faced by a prospective IPO firm that operates in a global setting.

Learning Objective: 1) Understanding what it means to be a public company and the process of listing. 2) Choosing a suitable stock market for an IPO.

Suggested Citation

Becker, Bo and Beyersdorfer, Daniela and Mayfield, Scott E. and Yamazaki, Mayuka, L'Occitane En Provence (November 15, 2011). Harvard Business School Finance Case No. 212-051, Available at SSRN: https://ssrn.com/abstract=2026027

Bo Becker (Contact Author)

Stockholm School of Economics ( email )

Drottninggatan 98
Dept. of Finance
111 60 Stockholm, 11160
Sweden

Centre for Economic Policy Research (CEPR) ( email )

London
United Kingdom

ECGI ( email )

c/o the Royal Academies of Belgium
Rue Ducale 1 Hertogsstraat
1000 Brussels
Belgium

Daniela Beyersdorfer

Harvard Business School, Europe Research Center ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Scott E. Mayfield

Harvard Business School ( email )

Soldiers Field
387 Morgan Hall
Boston, MA 02163
United States
617-495-7898 (Phone)
617-496-7357 (Fax)

Mayuka Yamazaki

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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