Artist and Art Dealer as a Marketing Channel

26 Pages Posted: 16 Feb 2020

See all articles by Roberto Cellini

Roberto Cellini

University of Catania - Department of Economics and Business

Tiziana Cuccia

University of Catania - Department of Economics and Business

Date Written: March 6, 2012

Abstract

We study the relationship between artist and art dealer, interpreting them as the members of a marketing channel, as defined by the industrial organization and marketing science literature. The results for both parties depend on the individual efforts of each of them. Uncoordinated efforts lead to inefficient outcome. The efficiency of different institutional settings and agreements are studied. Different ways to reach efficient outcome are suggested and discussed, with specific reference to the case of visual arts.

Keywords: marketing channel, effort, mechanism design

JEL Classification: Z10, L83, L13

Suggested Citation

Cellini, Roberto and Cuccia, Tiziana, Artist and Art Dealer as a Marketing Channel (March 6, 2012). Available at SSRN: https://ssrn.com/abstract=2016860 or http://dx.doi.org/10.2139/ssrn.2016860

Roberto Cellini (Contact Author)

University of Catania - Department of Economics and Business ( email )

Corso Italia 55
95129 Catania, 95129
Italy
+390957537728 (Phone)
+390957537710 (Fax)

Tiziana Cuccia

University of Catania - Department of Economics and Business ( email )

Catania, 55
Italy

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
115
Abstract Views
684
rank
286,250
PlumX Metrics