GLOBIS

Posted: 15 Feb 2012

See all articles by Mukti Khaire

Mukti Khaire

Harvard University - Business School (HBS)

Akiko Kanno

Harvard University - Business School (HBS)

Nobuo Sato

Harvard University - Business School (HBS)

Date Written: February 22, 2011

Abstract

Yoshito Hori, dean of the Graduate School of Management, GLOBIS University, was planning to launch a full-time English MBA program in September 2012. GLOBIS University was already offering successful part-time MBA programs in English and Japanese. The full-time English program was a necessary step to fulfill Hori's ambition to make GLOBIS the No. 1 business school in Asia, however it remained to be seen whether the school could attract international students who needed to relocate to Japan and compete with other world-class international business schools.

Learning Objective: This case illustrates the challenges faced by a firm that has successfully adapted a business model to make it relevant to a particular context when it decides to expand to new markets.

Suggested Citation

Khaire, Mukti and Kanno, Akiko and Sato, Nobuo, GLOBIS (February 22, 2011). Harvard Business School Entrepreneurial Management Case No. 811-061, Available at SSRN: https://ssrn.com/abstract=2005152

Mukti Khaire (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Akiko Kanno

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Nobuo Sato

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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