Posted: 15 Feb 2012
Date Written: February 22, 2011
Yoshito Hori, dean of the Graduate School of Management, GLOBIS University, was planning to launch a full-time English MBA program in September 2012. GLOBIS University was already offering successful part-time MBA programs in English and Japanese. The full-time English program was a necessary step to fulfill Hori's ambition to make GLOBIS the No. 1 business school in Asia, however it remained to be seen whether the school could attract international students who needed to relocate to Japan and compete with other world-class international business schools.
Learning Objective: This case illustrates the challenges faced by a firm that has successfully adapted a business model to make it relevant to a particular context when it decides to expand to new markets.
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