A Study of Customer Banker Relationship in Udaipur City

CUSTOMER BANKER RELATIONSHIP: INDIAN BANKING IN THE NEW MILLENNIUM, pp. 19-27, Manvinder Singh Pahwa, RBSA Publication, 2000

6 Pages Posted: 17 Dec 2011

Date Written: December 14, 2000

Abstract

Today in the economy of any country banks play a vital role. One cannot think of the development of any nation without active assistance rendered by the banking and financial institutions. Banking is a service industry and the bankers are expected to give top priority to provide satisfactory service to their customers. Whether anyone is a depositor, a borrower or any other person using other services provided by the banks, the motto should be “Customer Satisfaction.”

The main thing, which a bank is providing, is “service” and the product of bank’s work and its success depends on the range and the quality of the services it can provide to the customers. To find out the present state of affairs and to suggest further new ways for the next millennium, a survey of the city of certain banks in the city of Udaipur has been undertaken. The researcher is of the opinion that there is indeed a need for proper legislation to deal with the distinctive feature of banking business.

Keywords: Banking, Customer Satisfaction, CRM, Customer Relationship Management

JEL Classification: G21, M31, M10

Suggested Citation

Pahwa, Manvinder Singh, A Study of Customer Banker Relationship in Udaipur City (December 14, 2000). CUSTOMER BANKER RELATIONSHIP: INDIAN BANKING IN THE NEW MILLENNIUM, pp. 19-27, Manvinder Singh Pahwa, RBSA Publication, 2000, Available at SSRN: https://ssrn.com/abstract=1972232

Manvinder Singh Pahwa (Contact Author)

Manipal University Jaipur ( email )

VPO - Dehmi Kalan, Tehsil Sanganer
Off Jaipur - Ajmer Expressway
Jaipur, 303007
India

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