Design Thinking in the Postmodern Organization

11 Pages Posted: 23 Nov 2011 Last revised: 12 Mar 2014

See all articles by Gursel Ilipinar

Gursel Ilipinar

ESADE Business School

Wesley James Johnston

Georgia State University - J. Mack Robinson College of Business

Jordi Montaña

ESADE Business School

J.-C. Spender

affiliation not provided to SSRN

Duane P. Truex

Georgia State University

Date Written: November 23, 2011

Abstract

Design discipline has been relatively slow to recognize the impacts and existence of postmodernism as compared to sociology, political science, marketing and management disciplines, however, recently postmodernist implications have begun to be explored by design scholars. Yet our review of the literature led us to conclude that the relationship between postmodernism and design thinking have received little, if any attention from design management scholars. The objective of this paper, then, is to expand the discussion on the relationship between postmodern organization and design thinking, to suggest strategic implications for design managers and research opportunities for management scholars.

Keywords: design, design thinking, postmodernism, postmodernity

Suggested Citation

Ilipinar, Gursel and Johnston, Wesley James and Montaña, Jordi and Spender, J.-C. and Truex, Duane P., Design Thinking in the Postmodern Organization (November 23, 2011). Humanistic Management Network, Research Paper Series No. 14-6, Available at SSRN: https://ssrn.com/abstract=1963605 or http://dx.doi.org/10.2139/ssrn.1963605

Gursel Ilipinar (Contact Author)

ESADE Business School ( email )

Av. de Pedralbes, 60-62
Barcelona, 08034
Spain

Wesley James Johnston

Georgia State University - J. Mack Robinson College of Business ( email )

P.O. Box 4050
Atlanta, GA 30303-3083
United States

Jordi Montaña

ESADE Business School

Av. de Pedralbes, 60-62
Barcelona, 08034
Spain

J.-C. Spender

affiliation not provided to SSRN

Duane P. Truex

Georgia State University ( email )

35 Broad Street
Atlanta, GA 30303-3083
United States

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