The Influence of Sustainability Orientation on Entrepreneurial Intentions - Investigating the Role of Business Experience

33 Pages Posted: 12 Jul 2011

See all articles by Andreas Kuckertz

Andreas Kuckertz

University of Hohenheim

Marcus Wagner

Julius-Maximilians-University of Wuerzburg; BETA

Date Written: March 2009

Abstract

Do individuals who are concerned by issues of sustainability also exhibit strong entrepreneurial intentions? Given that existing imperfections in the market create numerous opportunities for entrepreneurship connected with sustainable development, adding individual sustainability orientation to models of entrepreneurial intention could increase their explanatory power. Based on survey data collected from students and alumni of a German technical university, we provide evidence that entering sustainability orientation into the equation is actually meaningful. However, our findings suggest that the positive impact of sustainability orientation vanishes with business experience. Consequently, we suggest measures to nourish an evidently existing potential for sustainable entrepreneurship.

Keywords: Sustainable entrepreneurship, sustainability orientation, entrepreneurial intention

JEL Classification: M13

Suggested Citation

Kuckertz, Andreas and Wagner, Marcus, The Influence of Sustainability Orientation on Entrepreneurial Intentions - Investigating the Role of Business Experience (March 2009). Journal of Business Venturing, Vol. 25, No. 5, 2010, Available at SSRN: https://ssrn.com/abstract=1884076

Andreas Kuckertz (Contact Author)

University of Hohenheim ( email )

Wollgrasweg 49
Stuttgart, 70599
Germany
+49 711 459-24820 (Phone)
+49 711 459-24826 (Fax)

HOME PAGE: http://entrepreneurship.uni-hohenheim.de/

Marcus Wagner

Julius-Maximilians-University of Wuerzburg ( email )

Stephanstr. 1
Wuerzburg, D-97070
Germany

BETA ( email )

France

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