Valuing Recreational and Conservational Benefits of a Natural Tourist Site: Case of Cherrapunjee, the Wettest Place on the Earth

34 Pages Posted: 18 Apr 2011

See all articles by U. K. De

U. K. De

North-Eastern Hill University (NEHU) - Department of Economics

Amrita Devi

North-Eastern Hill University (NEHU) - Department of Economics

Date Written: April 15, 2011

Abstract

Nature based tourism has been a very important source of income and employment in Meghalaya as the state is endowed with diverse scenic natural beauty that attracts a large number of domestic and foreign tourists every year. This paper attempts to examine the impact of various social, economic and locational factors on the visiting decision of the tourists to Cherrapunjee, the wettest place on the earth. The recreation benefit enjoyed by the visitors, from the natural beauty of the site is estimated by using both the revealed and stated willingness to pay i.e., Travel Cost method (TCM) and people’s willingness to pay for the preservation and improvement of the area through Contingent Valuation technique (CVM). Distance traveled and travel cost incurred by the visitors is found to have significantly negative impacts on the frequency of visit while income, education has significantly positive impact on the same. The estimated recreation benefits obtained from revealed and expressed WTP for the preservation and improvement of the site is in favour of policy induced increase of recreation charges in the site.

Keywords: Non-Market Valuation, Travel Cost, WTP, Recreation Benefit, Wettest Place on the Earth

JEL Classification: Q01, Q20, Q31, Q51, B21, C21

Suggested Citation

De, Utpal Kumar and Devi, Amrita, Valuing Recreational and Conservational Benefits of a Natural Tourist Site: Case of Cherrapunjee, the Wettest Place on the Earth (April 15, 2011). Available at SSRN: https://ssrn.com/abstract=1810444 or http://dx.doi.org/10.2139/ssrn.1810444

Utpal Kumar De (Contact Author)

North-Eastern Hill University (NEHU) - Department of Economics ( email )

Shillong, 703014
India

Amrita Devi

North-Eastern Hill University (NEHU) - Department of Economics ( email )

Shillong, 703014
India

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