Managing Change and Master Plans: Machu Picchu between Conservation and Exploitation

Archaeologies: Journal of the World Archaeological Congress, Forthcoming

41 Pages Posted: 28 Feb 2011

See all articles by Luca Zan

Luca Zan

University of Bologna - Department of Management

Maria Lusiani

University of Bologna - Department of Management

Date Written: February 27, 2011

Abstract

Machu Picchu is among the world's most controversial heritage sites. It represents a case where raising money through ticket sales and other activities, rather than an opportunity to fund site preservation, in fact constitutes a major threat to the survival of the site through overexploitation.

Unesco has been very critical in recent decades about the management of Machu Picchu. International pressure resulted in the establishment of two master plans, in 1998 and in 2005. In this paper we investigate in depth the contents and rhetoric of the two plans, comparing changes in the two different versions, and linking the change in planning attitude to actual changes taking place in the site. This is also an opportunity to open a discussion on the interdisciplinarity of master plans in heritage sites.

Keywords: Management, Planning, Managerial Rhetoric, Master Plan, Unesco Sites

Suggested Citation

Zan, Luca and Lusiani, Maria, Managing Change and Master Plans: Machu Picchu between Conservation and Exploitation (February 27, 2011). Archaeologies: Journal of the World Archaeological Congress, Forthcoming, Available at SSRN: https://ssrn.com/abstract=1771742

Luca Zan

University of Bologna - Department of Management ( email )

Via Capo di Lucca 34
Bologna, 40126
Italy

Maria Lusiani (Contact Author)

University of Bologna - Department of Management ( email )

Via Capo di Lucca 34
Bologna, 40126
Italy

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