Group Analytic Hierachy Process Method and Best Selection of the Strategic Plans in Balanced Scorecard Model
International Conference in Business Management and Information Sciences, 2008
11 Pages Posted: 30 Dec 2010
Date Written: 2008
Strategic planning is especially important for organization's success and creation of competitive advantage in a competitive and complicated environment, and on the other hand achievement and implementation of strategies can perform an important role for the purpose of organizations' success, balanced scorecard is a new tool for designing operational strategies. One of the balanced scorecard problems is the abuse of priority in strategic plans' performance. So, in this article by using proposed model, using the consensus of organization's managers an experts' opinions, measures of four perspectives and general objectives are determined in BSC6, and then using experts' opinions and taking the relative importance of decision makers' opinions into consideration, by using GAHP7 method, the performances of strategic plans are prioritized in BSC model. The forgoing method has been used in a case study and the results and data have been evaluated from different points of view. In this article Initiatives is called strategic plans.
Keywords: Strategic Planning, Balanced Scorecard Model, Multiple Attribute Decision Making (MADM), Group Decision Making, AHP, GAHP
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