Dealing with Virtual R&D Teams in New Product Development

Abstract

National and global collaboration in research and development (R&D) is becoming increasingly important in creating the knowledge that makes research and business more competitive. Multinational enterprises have increased their research and development (R&D) investment in different countries. These multiple sites encourage the development of more ideas, due to the varied international backgrounds in global networks and the knowledge spillovers. In order to secure the viability of business processes, services and products R&D teams need to access and retrieve information from as many sources as possible. From the other perspective virtual teams are important mechanisms for organizations seeking to control scarce resources across geographic and other boundaries. Moreover, virtual collaboration has become vital for most organizations. This is particularly true in the context of designing new product and innovative services. In this paper all the major aspects of Virtual R&D team are discussed in technical terms. The paper provides an integral definition and characterization of virtual R&D team. The potential value that is created by virtual R&D teams for new product development is explored. Lastly, pertinent practical guidelines and implications are presented.

Keywords: Virtual R&D Team, NPD, Technology Management

JEL Classification: Q32, Q31, L1, L11, L7, M11, M12, P42, P24, Z, N7, M54, O32, O3, O1, O31