Sniffing Out Opportunities at PetSmart

Posted: 8 Nov 2010

See all articles by V. G. Narayanan

V. G. Narayanan

Harvard University - Accounting & Control Unit

Lisa Brem

Harvard University - Business School (HBS)

Date Written: August 11, 2010

Abstract

The pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.

Suggested Citation

Narayanan, V. G. and Brem, Lisa, Sniffing Out Opportunities at PetSmart (August 11, 2010). HBS Case No. 110-025, Harvard Business School Accounting & Management Unit, Available at SSRN: https://ssrn.com/abstract=1705491

V. G. Narayanan (Contact Author)

Harvard University - Accounting & Control Unit ( email )

Soldiers Field
Boston, MA 02163
United States
617-495-6359 (Phone)
617-496-7363 (Fax)

Lisa Brem

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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