Integrating Forward and Reverse Supply Chain Processes for Sustainable Poultry Production in Bangladesh

Posted: 4 Nov 2010

See all articles by Mohammad Shamsuddoha

Mohammad Shamsuddoha

University of Chittagong; Western Illinois State University

Date Written: November 4, 2009


Development of poultry farming in Bangladesh has generated considerable employment through the production and marketing of poultry and poultry related products. Small improvements in the industry, in productivity, economic and social terms, will substantially increase the benefits to its stakeholders. A revolution in the poultry industry has achieved more than 400 percent growth in the last 15 years, though the industry continues to face challenges such as developing effective policy, workforce skills, modern technology, expertise, modern laboratories and structured supply chain logistics. More or less, 15 million peoples are taking economically benefit from this industry through commercial and conventional backyard poultry farming. Approximately, 3,000 million dollars (Aus) have been invested by private poultry entrepreneurs by acquiring inadequate scientific knowledge on waste management, bird rearing and its supply chain. Supply chain and sustainability issues are becoming more important in the poultry sector in Bangladesh as these issues are considered likely to resolve the existing chaotic problems of the industry. Forward supply chain (FSC) and reverse supply chain (RSC) issues in the poultry industry had received very little attention in the existing literature. There is a significant gap in such literature that is addressed by this proposed research study. If sustainability and forward/reverse supply chain issues can be addressed in the industry, opportunities will be developed for increasing productivity and profitability, generating employment and establishing small medium enterprises (SMEs). Therefore, in this research, a simulation model will be developed for use within the existing poultry processes by adding FSC and RSC issues to ensure optimal social, economic and environmental benefits. This research seeks to contribute to the theory and practices in the industry, to develop a sustainability process model based on the simulation, and to assist in the implementation of FSC and RSC processes. The proposed poultry process model will be developed with the view of supporting real-life situations to promote optimal outcomes.

Keywords: Sustainability, Forward Supply Chain, Reverse Supply Chain, Triple Bottom Line

Suggested Citation

Shamsuddoha, Mohammad, Integrating Forward and Reverse Supply Chain Processes for Sustainable Poultry Production in Bangladesh (November 4, 2009). Available at SSRN:

Mohammad Shamsuddoha (Contact Author)

University of Chittagong ( email )

Department of Marketing, Faculty of Business Admin
University of Chittagong, Bangladesh
Chittagong, Chittagong 4331


Western Illinois State University ( email )

School of Management and Marketing
Macomb, IL 61455
United States
61455 (Fax)


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