Analyzing Entry Strategies in the Canadian Wireless Industry: The Case of the Discount Market

50 Pages Posted: 2 Oct 2010

See all articles by Sandy William Mokbel

Sandy William Mokbel

Center for Interuniversity Research and Analysis on Organization (CIRANO)

Date Written: August 1, 2010

Abstract

This study examines entry strategies in the Canadian wireless discount market. Analysis was mainly focused on the incumbents’ strategic choices when faced with the threat of sequential entry. The main model used is Fudenberg and Tirole’s taxonomy of business strategies that is studied in the context of multimarket contact and when entry deterrence might be considered as a public good. The core of the analysis is done with two interconnected two stage games. It is argued that Fido, Solo and Virgin adopted a Puppy Dog strategy to face Koodo’s entry, then might have aligned with their new competitor and switched to a Top Dog attitude when faced with the threat of a second round of market entries.

Keywords: Market Strategy, Game Theory, Telecommunications, Industrial Organization

Suggested Citation

Mokbel, Sandy William, Analyzing Entry Strategies in the Canadian Wireless Industry: The Case of the Discount Market (August 1, 2010). CIRANO - Scientific Publications 2010s-31, Available at SSRN: https://ssrn.com/abstract=1685902 or http://dx.doi.org/10.2139/ssrn.1685902

Sandy William Mokbel (Contact Author)

Center for Interuniversity Research and Analysis on Organization (CIRANO) ( email )

2020 rue University, 25th floor
Montreal H3C 3J7, Quebec
Canada

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