The Emergence of Product Design as a Field of Marketing Inquiry
Journal of Product Innovation Management, Vol. 28, No. 3, 2011
Posted: 19 Jul 2010 Last revised: 6 Mar 2012
Date Written: July 19, 2010
The authors present findings from an analysis of articles related to product design published within eight leading journals important to marketing thought. Based on this analysis, which covers the fourteen year period from 1995-2008, the authors propose a conceptual model of product design and offer definitions for a) product design and b) the product design process. In addition, the authors provide insights into the nature of product design research during this time period including analyses of publication trends and the relationship of product design research to related marketing topics. The essay concludes with suggestions for future research on product design.
Keywords: Product Design, Aesthetics, Design
JEL Classification: M10, M30, M31, O30, O31, O32
Suggested Citation: Suggested Citation