The Emergence of Product Design as a Field of Marketing Inquiry

Journal of Product Innovation Management, Vol. 28, No. 3, 2011

Posted: 19 Jul 2010 Last revised: 6 Mar 2012

See all articles by Michael Luchs

Michael Luchs

William & Mary

K. Scott Swan

College of William and Mary - Mason School of Business

Date Written: July 19, 2010

Abstract

The authors present findings from an analysis of articles related to product design published within eight leading journals important to marketing thought. Based on this analysis, which covers the fourteen year period from 1995-2008, the authors propose a conceptual model of product design and offer definitions for a) product design and b) the product design process. In addition, the authors provide insights into the nature of product design research during this time period including analyses of publication trends and the relationship of product design research to related marketing topics. The essay concludes with suggestions for future research on product design.

Keywords: Product Design, Aesthetics, Design

JEL Classification: M10, M30, M31, O30, O31, O32

Suggested Citation

Luchs, Michael and Swan, K. Scott, The Emergence of Product Design as a Field of Marketing Inquiry (July 19, 2010). Journal of Product Innovation Management, Vol. 28, No. 3, 2011, Available at SSRN: https://ssrn.com/abstract=1645313 or http://dx.doi.org/10.2139/ssrn.1645313

Michael Luchs (Contact Author)

William & Mary ( email )

P.O. Box 8795
Williamsburg, VA 23187-8795
United States

HOME PAGE: http://mason.wm.edu/faculty/directory/marketing/luchs_m.php

K. Scott Swan

College of William and Mary - Mason School of Business ( email )

P.O. Box 8795
Williamsburg, VA 23187-8795
United States

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