Tourism Development: From Public-Private Partnership (PPP) to PPPartnering (PPP-ing)
Turismo d'Italia, National Hotelier Association Review, No. 81, January-February, 2008
5 Pages Posted: 8 Jul 2010 Last revised: 26 Jul 2010
Date Written: February 6, 2008
Coordinating SME’s systems becomes a science (thanks to the Albergo diffuso). The albergo diffusos (scattered hotels) in Italy are trying to represent the cultural identity of typical villages toward the tourism market in an effective and sustainable way since 1982, the year in which the first Ad’s plan was developed in the Friuli Venezia Giulia Region. The manager of an Albergo diffuso, starting from those years was requested to become even more socially involving; this required to adopt a new model of business, competitive and co-operative (coopetitive) at the same time.
This new kind of enterprises, its business model and the corresponding partnerships offered us the opportunity to understand the deepest co-marketing and co-management necessities existing in the smallest business tourism communities.
Public-Private Partnering for Tourism Development is the name of the methodology applied to this kind of tourism enterprises and their small destinations since 1993, aimed to optimize the Partnership Return on Investment (ROI), the ratio between cost, time and financial results obtained through an even more cost-effective strategic partnerships.
Keywords: Albergo diffuso, scattered hotel, Public-Private Partnership, Public Private Partnering, Coopetitive advantage, Stakeholder, Coopetitor, Stakeholder awareness, Coopetitor awareness, Tourism innovation, SME's Systems, Tourism districts
JEL Classification: D21, D84, C71, C72
Suggested Citation: Suggested Citation