Cooperative Marketing: Efficiency Conditions for Alliances

CANADA/CARIBBEAN BUSINESS: OPPORTUNITIES AND CHALLENGES FOR MANAGEMENT, Brunton, T., Lituchy, T., eds., Port-of-Spain: University of the West Indies Press, pp. 87-101, 1998

16 Pages Posted: 5 Jul 2010

Date Written: 1998

Abstract

A major problem with cooperatives is that more highly specialized, larger, or otherwise better qualified members generally draw fewer benefits from cooperation whereas they pay a larger share of the collective expenses. Marketing cooperatives are interpreted as producing club goods for their members. Efficiency and optimality conditions can then be defined that provide incentives to stay in the group but also avoid differential rents. A part-part tariff structure is proposed to offset heterogeneity of membership structure.

Keywords: Cooperative marketing, alliances, cooperatives, club goods

JEL Classification: D71, M31

Suggested Citation

Grassl, Wolfgang, Cooperative Marketing: Efficiency Conditions for Alliances (1998). CANADA/CARIBBEAN BUSINESS: OPPORTUNITIES AND CHALLENGES FOR MANAGEMENT, Brunton, T., Lituchy, T., eds., Port-of-Spain: University of the West Indies Press, pp. 87-101, 1998, Available at SSRN: https://ssrn.com/abstract=1634647

Wolfgang Grassl (Contact Author)

St. Norbert College ( email )

100 Grant Street
De Pere, WI 54115-2099

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
62
Abstract Views
522
rank
420,271
PlumX Metrics