Graphics, Inc

15 Pages Posted: 5 Apr 2010

See all articles by Mark E. Haskins

Mark E. Haskins

University of Virginia - Darden School of Business


This competitive bidding game consists of four teams, which can be two to four students. (Several games can be played simultaneously.) Each team runs a printing company that has a capacity of forty press hours a week plus overtime. The case gives budgeted costs, saying which are likely to be variable. Teams bid on lists of jobs and schedule the work they win. Too much work incurs late penalties; two little leaves unused capacity. Four rounds of bidding are scheduled and at the end each team computes its income statement.

Keywords: competitive bidding, cost analysis, cost behavior, production management

JEL Classification: A20

Suggested Citation

Haskins, Mark E., Graphics, Inc. Darden Case No. UVA-C-2190, Available at SSRN:

Mark E. Haskins (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4826 (Phone)


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