An Analysis of Tourists’ Expenditure of Winter Sport Events through Tobit Censorate Model

To be published in Tourism Economics

11 Pages Posted: 7 Feb 2010 Last revised: 9 Jun 2011

See all articles by Juan Gabriel Brida

Juan Gabriel Brida

Universidad de la República

Stefan Franz Schubert

Free University of Bozen-Bolzano

Linda Osti

Free University of Bozen-Bolzano - Faculty of Economics and Management

Andrea Barquet

Free University of Bozen-Bolzano - Faculty of Economics and Management

Date Written: February 4, 2010

Abstract

The aim of this study is to analyze the economic impact of the Biathlon World Cup 2009 in Antholz-Anterselva. The survey concentrates on the immediate, direct and short-term additional revenue brought into the region by foreign sport event spectators. We first apply an expenditure-based segmentation technique to data collected during the event to separate respondents according to socio-demographic variables. Second, a Tobit analysis is applied to obtain an expenditure model that is useful in explaining the different determinants of trip expenditures by spectators of the event.

Results reveal significant socio-demographic differences between the four expenditure groups. For instance, heavy spenders are mainly composed by mature tourists, arriving for the first time in medium groups. We also show that the most important factors of total expenditures are income level, geographic origin of the spectator and the size of the travel group.

Keywords: Tourist expenditure, Tobit censorate model, Visitor profiling, Biathlon world cup

JEL Classification: C14, C24, L83

Suggested Citation

Brida, Juan Gabriel and Schubert, Stefan Franz and Osti, Linda and Barquet, Andrea, An Analysis of Tourists’ Expenditure of Winter Sport Events through Tobit Censorate Model (February 4, 2010). To be published in Tourism Economics, Available at SSRN: https://ssrn.com/abstract=1547694 or http://dx.doi.org/10.2139/ssrn.1547694

Juan Gabriel Brida (Contact Author)

Universidad de la República ( email )

Av. 18 de Julio
Montevideo, 1968
Uruguay

Stefan Franz Schubert

Free University of Bozen-Bolzano ( email )

Via Sernesi 1
39100 Bozen-Bolzano (BZ)
Italy
+390471013495 (Phone)

Linda Osti

Free University of Bozen-Bolzano - Faculty of Economics and Management ( email )

Via Sernesi 1
39100 Bozen-Bolzano (BZ), Bozen 39100
Italy

Andrea Barquet

Free University of Bozen-Bolzano - Faculty of Economics and Management ( email )

Via Sernesi 1
39100 Bozen-Bolzano (BZ), Bozen 39100
Italy

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