Mega-Sporting Events as Experience Goods

Hamburg Contemporary Economic Discussions, No. 5, 2007

13 Pages Posted: 30 Jan 2010

See all articles by Malte Heyne

Malte Heyne

Independent

Bernd Suessmuth

University of Leipzig

Wolfgang Maennig

Universität Hamburg, Faculty of Business, Economics and Social Sciences

Abstract

This paper tests the hypothesis that a nation’s hosting of a mega-sporting event is an experience good for its residents. Applying data from an ex-ante and ex-post query based on contingent valuation methods, we use the Soccer World Cup 2006 as a natural experiment. The significant ex-post increase in valuation is shown to be due to adventitious citizens requiring an involving experience, rather than to an updating of a-prior assessment.

Keywords: Experience goods, contingent valuation method, World Cup

JEL Classification: L83, Q26, H49

Suggested Citation

Heyne, Malte and Suessmuth, Bernd and Maennig, Wolfgang, Mega-Sporting Events as Experience Goods. Hamburg Contemporary Economic Discussions, No. 5, 2007 , Available at SSRN: https://ssrn.com/abstract=1541923 or http://dx.doi.org/10.2139/ssrn.1541923

Malte Heyne

Independent ( email )

Bernd Suessmuth

University of Leipzig ( email )

Marschnerstrasse 31
D-04109 Leipzig, 04109
Germany

Wolfgang Maennig (Contact Author)

Universität Hamburg, Faculty of Business, Economics and Social Sciences ( email )

Von-Melle-Park 5
Hamburg, 20146
Germany

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