Factors Determining the Acceptance of Payment Methods by Online Shops in Poland

39 Pages Posted: 26 Jan 2010 Last revised: 31 Jan 2014

See all articles by Michal Polasik

Michal Polasik

Nicolaus Copernicus University

Piotr Fiszeder

Nicolaus Copernicus University

Date Written: February 28, 2010


The paper deals with an analysis of factors influencing the acceptance of the seven major payment methods (i.e. cash on delivery, bank transfer, online payment integrator, payment in person, pay-by-link, card payment and virtual payment provider) by the Polish online shops. Our research was based on empirical data obtained from survey interviews conducted with the managers of online shops. The univariate logit models describing the acceptance of seven payment methods were constructed. A total of 45 explanatory variables divided into five categories were taken into account. The results obtained in the study demonstrated that a shop’s strategy of using traditional and electronic distribution channels has a strong influence on its acceptance of particular payment methods. The preferences of online shop managers, the involvement in online auctions and cross-border sales also play a significant role. The study confirmed competition between banks and non-bank intermediaries on the payment market as well as the widespread popularity of outsourcing in the area of online payments.

Keywords: Payment acceptance, Online shops, Electronic Commerce, Non-bank payments, Online auctions

JEL Classification: L81, E42, G21, O33

Suggested Citation

Polasik, Michal and Fiszeder, Piotr, Factors Determining the Acceptance of Payment Methods by Online Shops in Poland (February 28, 2010). Available at SSRN: https://ssrn.com/abstract=1541202 or http://dx.doi.org/10.2139/ssrn.1541202

Michal Polasik (Contact Author)

Nicolaus Copernicus University ( email )

Gagarina 13A
Torun, 87-100
(0048) 56 611 4634 (Phone)

Piotr Fiszeder

Nicolaus Copernicus University ( email )

Gagarina 11
Gagarina 13a
Torun, kujawsko-pomorskie 87-100
(048)566114902 (Phone)

HOME PAGE: http://www.home.umk.pl/~piter/

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