Root Capital

Posted: 12 Oct 2009

See all articles by V. Kasturi Rangan

V. Kasturi Rangan

Harvard Business School - Marketing Unit

Katharine L. Lee

Harvard University - Business School (HBS)

Date Written: September 25, 2009

Abstract

Founded in 1999, Root Capital had loaned $150 million to nearly 250 small and growing businesses, mainly in Latin America. In 2009, as the organization launched a five-year, $55 million capital campaign, it had to determine a strategic path going forward in keeping with its goal of achieving financial sustainability by 2013.

Suggested Citation

Rangan, V. Kasturi and Lee, Katharine L., Root Capital (September 25, 2009). HBS Case No. 510-035, Harvard Business School Marketing Unit, Available at SSRN: https://ssrn.com/abstract=1485531

V. Kasturi Rangan (Contact Author)

Harvard Business School - Marketing Unit ( email )

Soldiers Field
Boston, MA 02163
United States

Katharine L. Lee

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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