Introduction to Corporate Excellence

49 Pages Posted: 21 Sep 2009

See all articles by Mohammad Shamsuddoha

Mohammad Shamsuddoha

University of Chittagong; Western Illinois State University

Date Written: September 20, 2009


Organizations have gone through many changes. They have reinvented themselves to meet the changing needs of their customers, the external influences and the cost pressures over which they have limited control. With the changes required, as a result of the housing transfer, there is an opportunity to refresh and invigorate what they are about as an organization. To work towards aspiration goals that will make us proud of what we achieve. This effort sets out an approach on how organization can continue improvement journey in ‘Shaping up for Excellence’. It can be argued that the fine words in this paper, by themselves, do not improve anything. The key to change is in the culture of the organization; how they deliver the services to their customers and the improvements that will come through ensuring the skills, experience, motivation and the tools to deliver an excellent service are developed and available. The purpose of this document is to set a corporate framework and improvement plan for how we can ‘shape up’ collectively and achieve our goal of excellence in all aspects of our approach and delivery.

Keywords: organizations, corporate excellence

Suggested Citation

Shamsuddoha, Mohammad, Introduction to Corporate Excellence (September 20, 2009). Available at SSRN: or

Mohammad Shamsuddoha (Contact Author)

University of Chittagong ( email )

Department of Marketing, Faculty of Business Admin
University of Chittagong, Bangladesh
Chittagong, Chittagong 4331


Western Illinois State University ( email )

School of Management and Marketing
Macomb, IL 61455
United States
61455 (Fax)


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