The Market Value of R&D, Patents and Trademarks
Research Policy, Vol. 40, No. 7, pp. 969-985
57 Pages Posted: 9 Sep 2009 Last revised: 7 Nov 2014
Date Written: January 1, 2011
This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms’ market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value.
Keywords: Market valuation, Tobin’s q, Trademarks, Patents, Intellectual property, Value Indicators
JEL Classification: M31, O31, O34, G12
Suggested Citation: Suggested Citation