Street Markets Influencing Consumer Behavior in Urban Habitat
EGADE Working Paper #2009-03-MKT
35 Pages Posted: 19 Jul 2009
Date Written: June 30, 2009
This study explores the influence of street markets in urban geo-demographic settings and analyzes vending patterns with ethnic values enhancing the consumer satisfaction. Interrelationship among urban dwellers, marketplace ambiance, and conventional shopping wisdom of customers and interactive customer relations are also addressed in the study based on empirical survey. Research on street markets is very limited though some studies are available on street vendors with focus on spatial planning, political interventions, and legal rights. This study on street markets contributes significantly to the existing literature in reference to shopping behavior and perceptional values of urban consumers.
Keywords: Street markets, consumer behavior, ethnic markets, sales differentiation, market attractiveness, consumer satisfaction
JEL Classification: M31, O18, R12
Suggested Citation: Suggested Citation