Evergreen Executive Education, Llc

3 Pages Posted: 23 Jun 2009

See all articles by Mark E. Haskins

Mark E. Haskins

University of Virginia - Darden School of Business


This case presents students with an opportunity to develop an action plan for an executive education client program needs analysis. Evergreen Executive Education LLC (EEEL) has just landed a large, new corporate client. The case presents some basic background information pertaining to the client company and their general program needs. Students are expected to create a learning needs analysis plan by merging that background information with their own focused thinking pertaining to how best to uncover and make actionable a corporate learning agenda. The plan should be robust and focused enough to ensure that the insights emerging from its execution will serve as the key inputs in developing a detailed program design. Students are not asked to develop a management education program design.




“I guess it is time to quit basking in the warm glow of having won the Southpointe Corporation executive education engagement and get down to the hard work of designing the program,” Southpointe client instructional leader Martha Hires mused to her colleague Jack Holmes, one of her cofounders of Evergreen Executive Education, LLC.

“Yep,” responded Holmes. “This is potentially a multi-million dollar client, given that they want us to design and deliver multiple offerings of an educational program involving 300 of their managers from around the world. And, don't forget, they want the first program offering four months from now!”

“I know, but it sure feels good to have beaten out some of the high-visibility, big-name, university-based executive education providers,” Hires stated as she stood up to head back to her office. “I'll have a tentative work plan for you by the end of tomorrow laying out how I propose we proceed to a final program design the client is excited about.”

“Great,” offered Holmes. “Why don't you take an extra day, and give the task to Rick Manning. It's a good opportunity for him to expand his capabilities. We need him to develop his program leadership skills to go along with his great classroom skills. Let's see what he can do and how we might help him develop in this regard.”

. . .

Keywords: executive education strategy plan

Suggested Citation

Haskins, Mark E., Evergreen Executive Education, Llc. Darden Case No. UVA-PHA-0059, Available at SSRN: https://ssrn.com/abstract=1422908

Mark E. Haskins (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4826 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/haskins.htm

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