Shedding Light on the Light Bulb Puzzle: The Role of Attitudes and Perceptions in the Adoption of Energy Efficient Light Bulbs

18 Pages Posted: 12 Jun 2009

See all articles by Corrado Di Maria

Corrado Di Maria

University of East Anglia

Susana Ferreira

University of Georgia

Emiliya A. Lazarova

Queen's University Belfast

Multiple version iconThere are 2 versions of this paper

Date Written: May 3, 2009

Abstract

Despite the potential energy savings and economic benefits associated with compact fluorescent light bulbs (CFL’s), their adoption by the residential sector has been limited to date. In this paper, we present a theoretical model that focuses on the agents’ ability to perceive the correct cost of lighting and on the role of environmental attitudes as key determinants of the adoption decision. We use original data from Ireland to test our theoretical predictions. Our results emphasize the importance of education, information and environmental awareness in the adoption decision.

Suggested Citation

Di Maria, Corrado and Ferreira, Susana and Lazarova, Emiliya A., Shedding Light on the Light Bulb Puzzle: The Role of Attitudes and Perceptions in the Adoption of Energy Efficient Light Bulbs (May 3, 2009). Available at SSRN: https://ssrn.com/abstract=1417948 or http://dx.doi.org/10.2139/ssrn.1417948

Corrado Di Maria (Contact Author)

University of East Anglia ( email )

Norwich Research Park
Norwich, Norfolk NR4 7TJ
United Kingdom
441603592866 (Phone)

Susana Ferreira

University of Georgia ( email )

Athens, GA 30602-6254
United States

Emiliya A. Lazarova

Queen's University Belfast ( email )

25 University Square
Belfast, BT7 1NN
Ireland

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