Media General and the Balanced Scorecard (B)
6 Pages Posted: 10 Jun 2009
"Media General and the Balanced Scorecard (A)" (UVA-C-2283) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organization. The B case (UVA-C-2284) presents a situation where a business-unit manager turns to his region’s BSC to evaluate the possible reasons for a quarterly revenue shortfall.
Keywords: performance management, strategy implementation
JEL Classification: A20, M46, M40
Suggested Citation: Suggested Citation