Media General and the Balanced Scorecard (B)

6 Pages Posted: 10 Jun 2009

See all articles by Mark E. Haskins

Mark E. Haskins

University of Virginia - Darden School of Business

Abstract

"Media General and the Balanced Scorecard (A)" (UVA-C-2283) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organization. The B case (UVA-C-2284) presents a situation where a business-unit manager turns to his region’s BSC to evaluate the possible reasons for a quarterly revenue shortfall.

Keywords: performance management, strategy implementation

JEL Classification: A20, M46, M40

Suggested Citation

Haskins, Mark E., Media General and the Balanced Scorecard (B). Darden Case No. UVA-C-2284, Available at SSRN: https://ssrn.com/abstract=1417157

Mark E. Haskins (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4826 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/haskins.htm

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