Consumer Service Company (a)

4 Pages Posted: 10 Jun 2009

See all articles by Mark E. Haskins

Mark E. Haskins

University of Virginia - Darden School of Business

Robert Sack

University of Virginia - Darden School of Business

Abstract

This in-class role-play provides an effective means for uncovering, highlighting, and discussing principles for developing a sales budget and the ethical issues embedded in the relationship between individuals charged with developing and implementing the budget. The case is best used as a follow-on to a prior class (e.g., "Oriole Furniture, Inc." [UVA-C-2191]) that has introduced students to the purposes and processes of budgeting. It can be used in one 60-to-90-minute class.

Excerpt

UVA-C-2192

Rev. Jun. 17, 2009

CONSUMER SERVICE COMPANY (A)

Consumer Service Company was established to take advantage of the young, professional, and affluent baby-boomer population. It was apparent to Mr. John Hurdle, the founder of the company, that a major part of the economy was composed of upscale consumers, where both adults in the household were employed as professionals or where both had significant other interests that occupied their time. These two consumer segments seemed to offer great opportunity for a company that provided a variety of quality services, saving the consumers' time and enhancing the quality of their life.

The company began with a home cleaning service. Initially, its regional offices were headquartered in the larger East coast suburbs and each had staffs of well-trained janitorial people who were available to perform inside home cleaning on a weekly, biweekly, or monthly contract basis. Recent additions to the service portfolio included exterior home maintenance, vehicle maintenance, and landscape maintenance. The concept was powerful and the business grew explosively.

Organizational Structure

. . .

Keywords: budgeting role-playing

Suggested Citation

Haskins, Mark E. and Sack, Robert, Consumer Service Company (a). Darden Case No. UVA-C-2192, Available at SSRN: https://ssrn.com/abstract=1417147

Mark E. Haskins (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4826 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/haskins.htm

Robert Sack

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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