Merck: Global Health and Access to Medicines
Posted: 14 May 2009
Date Written: May 13, 2009
The case describes the effort of Merck, a global leader in pharmaceuticals, in making available its medicines to the poor. The challenge for the company (or for that matter, any pharmaceutical company) is how to integrate its business strategy with its corporate social responsibility, especially when operating in "lower income" countries.
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