Designing Your Future Business Model: An Activity System Perspective

13 Pages Posted: 10 Mar 2009

See all articles by Christoph Zott

Christoph Zott

University of Navarra, IESE Business School

Raphael ('Raffi") H. Amit

The Wharton School UPENN

Date Written: February 2, 2009

Abstract

Building on the received literature, we conceptualize a firm's business model as a system of interdependent activities that transcends the focal firm and spans its boundaries. The activity system enables the firm to create value in concert with its partners but also to appropriate a share of the value created. Anchored on theoretical and empirical research, we suggest two sets of parameters that activity systems designers need to consider: design elements - content, structure and governance - that describe the architecture of an activity system; and design themes - novelty, lock-in, complementarities and efficiency - that describe the sources of the activity system's value creation.

Keywords: business model, activity system, design

Suggested Citation

Zott, Christoph and Amit, Raphael H., Designing Your Future Business Model: An Activity System Perspective (February 2, 2009). IESE Business School Working Paper No. 781, Available at SSRN: https://ssrn.com/abstract=1356511 or http://dx.doi.org/10.2139/ssrn.1356511

Christoph Zott (Contact Author)

University of Navarra, IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034
Spain

Raphael H. Amit

The Wharton School UPENN ( email )

The Wharton School
3620 Locust Walk
Philadelphia, PA 19104-6370
United States
215 898 7731 (Phone)

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
1,253
Abstract Views
5,666
rank
19,224
PlumX Metrics