Vertical Relationships in Distribution Channels: A Marketing Perspective

The Anti-Trust Bulletin, Vol. 49, pp. 859-876, Winter 2004

22 Pages Posted: 1 Feb 2009

See all articles by Barton A. Weitz

Barton A. Weitz

University of Florida - Warrington College of Business Administration

Qiong Wang

University of Oklahoma - Division of Marketing

Date Written: January 29, 2004

Abstract

The objective of this article is to review the academic marketing research that develops and tests theories involving the vertical relationships between manufacturers and retailers in a distribution channel.

Keywords: Distribution channel, Manufacturer, Retailer, Governance Mechanisms, Trust, Power, Contract

Suggested Citation

Weitz, Barton A. and Wang, Qiong, Vertical Relationships in Distribution Channels: A Marketing Perspective (January 29, 2004). The Anti-Trust Bulletin, Vol. 49, pp. 859-876, Winter 2004, Available at SSRN: https://ssrn.com/abstract=1335009

Barton A. Weitz

University of Florida - Warrington College of Business Administration ( email )

Gainesville, FL 32611
United States
352-392-7166, ext. 1256 (Phone)
352-392-4379 (Fax)

Qiong Wang (Contact Author)

University of Oklahoma - Division of Marketing ( email )

307 West Brooks
Price College of Business
Norman, OK OK 73019
United States
405-325-2668 (Phone)

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